A Survey of Chinas Post-1980s Generation

In China, those who were born in the 1980's and are now aged between 17 and 26 are called the 'post-1980s' generation. In the next few years the 200 million people belonging to this generation will play the leading role in China's consumer market. Having experienced economic globalization and Internet development as well as growing up in a market economy, the 'post-1980s' generation has a totally different consumer attitude to their parents and an increasing influence on the social consumption structure.