Business Chinese Today: Listening & Speaking - Advanced
Publisher:
Cengage Learning
Publication:
1/2011
Languages:
English, Chinese
Binding:
Paperback
ISBN/SKU:
9789814336963
Pages:
94
Sizes:
295 x 210mm
Weight:
0.3500
On OrderTo be dispatched within 4 weeks
£28.95
£28.95
(€32.42)
China’s rapid economic rise has made it increasingly important for professionals, managers, executives and businessmen to be able to communicate in Chinese. Beyond simply communicating in Chinese, there is a need for them to have a grasp of business Chinese terms in order to function effectively in the workplace.
Business Chinese Today is a three-level, six-title series developed to meet the learning needs of both working adults and mature students who are seeking to develop their fluency in business Chinese. This series is authored by Dr Koh Hock Kiat, director of the Confucius Institute at Nanyang Technological University, Singapore; and Dr Peng Zhihong, assistant director at the same institute. Both Dr Koh and Dr Hong have extensive experience in offering business Chinese courses and are very aware of the learning needs of this group of students. Business Chinese Today aims to equip learners with the essential skills (listening, speaking, reading and writing) for effective communication in Chinese business settings.
This title comes with two audio CDs.
Table of Contents :
Lesson 1 Singapore’s Investment in China
Lesson 2 Human Resource Management
Lesson 3 Competitive Edge of Companies
Lesson 4 Population Policy and Economic Growth
Lesson 5 Mergers and Acquisitions
Lesson 6 International Trade and Trade Protectionism
Lesson 7 Marketing
Lesson 8 Brand: The Intangible Asset of a Company
Lesson 9 Signing Contracts and Resolving Disputes
Lesson 10 Monetary Policy
Appendix 1 References
Appendix 2 Answer Key
Appendix 3 Vocabulary Index
Business Chinese Today is a three-level, six-title series developed to meet the learning needs of both working adults and mature students who are seeking to develop their fluency in business Chinese. This series is authored by Dr Koh Hock Kiat, director of the Confucius Institute at Nanyang Technological University, Singapore; and Dr Peng Zhihong, assistant director at the same institute. Both Dr Koh and Dr Hong have extensive experience in offering business Chinese courses and are very aware of the learning needs of this group of students. Business Chinese Today aims to equip learners with the essential skills (listening, speaking, reading and writing) for effective communication in Chinese business settings.
This title comes with two audio CDs.
Table of Contents :
Lesson 1 Singapore’s Investment in China
Lesson 2 Human Resource Management
Lesson 3 Competitive Edge of Companies
Lesson 4 Population Policy and Economic Growth
Lesson 5 Mergers and Acquisitions
Lesson 6 International Trade and Trade Protectionism
Lesson 7 Marketing
Lesson 8 Brand: The Intangible Asset of a Company
Lesson 9 Signing Contracts and Resolving Disputes
Lesson 10 Monetary Policy
Appendix 1 References
Appendix 2 Answer Key
Appendix 3 Vocabulary Index