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Chinese + E-commerce (Elementary)

中文+电子商务.初级
Author(s):
The compilation committee of New Silk Road “Chinese + Vocational Skills” Series 新丝路“中文+职业技能”系列教材编写委员会 编,
Publisher:
Beijing Language & Culture University Press
Publication:
9/2023
Languages:
English, Chinese
ISBN/SKU:
9787561963241
Pages:
128
Sizes:
0 x 0mm
Weight:
0.4300
In Stock (Only 1 copy left)
To be dispatched within 1 business day
£27.95 £27.95
(€31.30)
The New Silk Road “Chinese + Vocational Skills” is a series of Chinese textbooks for specialized and vocational purposes that combine professional and vocational technologies with Chinese as a second language. The textbooks are developed with a view of meeting the basic communication needs of learners in general Chinese environment, and their professional learning needs and workplace demands as well. This series adopts a Chinese teaching and textbook compilation model combining special language skills and vocational skills training. Starting from the basic phonetic knowledge learning and job cognition at the elementary level, this series integrates “Chinese + Vocational Skills” into the working scene dialogues, breaking down the job into various tasks, solving lexical cognition problems by means of picture cognition, solving the problem of the mismatch between learners’ mastery of Chinese vocabulary and professional skills by means of displaying videos, stressing the practicality of skills, and focusing on “learning by doing”. The series includes the textbooks for six popular majors such as logistics management, automotive service engineering technology, e-commerce, mechatronics, computer networking, and hotel management, with each major consisting of the textbooks at the elementary, intermediate and advanced levels. Each volume contains 10 units, with each unit consisting of modules such as “Phonics/Chinese Character, Texts, Communicative Phrases, Practical Training, Summary”. This volume is the Chinese + E-commerce (Elementary).
Edited by the compilation committee of New Silk Road “Chinese + Vocational Skills” Series Xie Yonghua is the president of Nanjing Vocational University of Industry Technology, and a professor and doctoral supervisor of School of Computer Science of Nanjing University of Information Science & Technology. Concurrently, he is the chairman of Vocational Education Branch of China Education Association for International Exchange (CEAIE) and deputy director of the Teaching Guidance Committee for National Vocational Education in Mechanical Engineering, and has engaged in the management of vocational colleges and universities as well as scientific research on the theory and application of pattern recognition for a long time. He has presided over 10 scientific research projects above provincial and ministerial levels and over 4 national quality courses and provincial and ministerial teaching research and reform projects, published more than 100 scientific research papers, and won the first prize of National Teaching Achievement Award. Du Zenghui, graduated from the International College for Chinese Studies of Nanjing Normal University, has a Master’s degree and is an associate professor. Her research mainly focuses on the differences between Chinese and Western language and culture. She has been deeply engaged in “Chinese + Vocational Education' for many years, with fifteen years of international Chinese language teaching experience. She has won the first prize of Teachers’ Teaching Ability Competition of Jiangsu Province, Advanced Individual in International Chinese Language Education Management in Jiangsu Province, Outstanding Instructor in Chinese Bridge Competition for University Students, and has been awarded the Outstanding Instructor Award at the provincial level for a number of times. She has published more than 20 papers, and presided over and participated in 6 projects above the provincial and ministerial levels in recent years, and published 25 textbooks and 1 monograph. Yang Lili is an associate professor at Nanjing Vocational University of Industry Technology and a doctoral student in Nanjing Normal University. He focuses his research on Chinese language, vocational education, and comparative education study. With 7 years’ experience in international Chinese language teaching, he won the honorary title of Excellent Educator for many times. He published more than 20 papers in journals above the provincial level and was responsible for 3 municipal projects. Tan Lu is an associate professor majoring in E-commerce at Nanjing Vocational University of Industry Technology. She focuses her research on electronic commerce. She is the instructor of students who won the highest international award in the 2nd China-UK Belt and Road University Student Innovation and Entrepreneurship Competition, the first prize of the National College Student Innovation and Entrepreneurship Competition and the first prize of Jiangsu E-commerce Skills Competition. She also won the second prize of Soft Science Research Achievements of Rural Revitalization in Jiangsu Province in 2021. She published more than 20 papers, presided over or participated in more than 10 projects above the municipal level. She also published 4 textbooks and 1 monograph.