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The Routledge Course in Business Chinese

求实商务汉语
Author(s):
Qinghai CHEN Le TANG Qiuli ZHAO
Publisher:
Routledge
Publication:
7/2012
Languages:
English, Chinese
Binding:
Paperback
ISBN/SKU:
9780415668033
Pages:
240
Sizes:
294 x 210mm
Weight:
0.7200
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£44.00 £44.00
(€49.28)
Designed to prepare students for the world of business, The Routledge Course in Business Chinese presents timeless business knowledge through topics ranging from frequently occurring business activities, economic systems and phenomena, to issues of common interest. Topics include: the stock market, international trade and economic recession and inflation. Business knowledge is presented as a means to facilitate language learning, while the content-based materials enhance cultural awareness. The course focuses primarily on developing advanced language skills with particular emphasis on formal styles and business terminology. Students are supported and guided through the course as they develop the skills they need to continue learning for themselves. Students are encouraged and inspired to explore and keep up-to-date with new developments in China’s economy through their own efforts, thus developing an independent learning style and connecting classroom learning to the real-world.
Introduction. To Fellow Instructors of Business Chinese. Preparatory Business Chinese Warm-up Lesson. Lesson 1 Stock Market and Real Estate Market. Lesson 2 Foreign-exchange Market and Exchange Rate. Lesson 3 Marketing. Lesson 4 International Trade Lesson 5 Business Administration Lesson 6 Transnational Operations. Lesson 7 Ownership and Modes of Operation. Lesson 8 Economic Recession and Inflation Lesson 9 Taxation. Lesson 10 Personal Finance Management and Insurance. Lesson 11 Intellectual Property. Lesson 12 Business Ethics and Social Responsibility. Appendix A Chinese-English Glossary of Words and Expressions. Appendix B Index of Language Tips. Appendix C Index of Notes.